|Bruce is a Managing Director of Silicon Valley Communication Partners. Over the course of his 25+-year career, Bruce has covered Silicon Valley as a reporter and columnist for the San Jose Mercury News, was head of worldwide marketing for a Fortune 500 semiconductor company, and was CEO of a successful chip startup. Bruce has managed all facets of marketing, and has extensive experience in investor relations, public relations, employee communications and corporate branding. |
After graduating from City College of New York with a journalism degree, Bruce moved to Los Angeles and was hired as a financial reporter and features writer for the Los Angeles Herald Examiner. He was later named editor in chief of a five-paper chain of business news weeklies, and he won a prestigious journalism award for exposing garment sweatshops in Los Angeles. Bruce came to Silicon Valley as a high-technology reporter and columnist for the San Jose Mercury News. He was that newspaper's first full-time reporter covering the semiconductor industry, created and wrote a weekly column called Bits and Bytes, and was part of the founding editorial team that created a standalone business section called Business Monday.
Bruce entered the high-tech industry as VP of corporate communications for Atari, Inc., one of the best-known and most popular consumer electronics company in the world in the early 1980s. He joined the semiconductor industry, where he was named VP of Corporate Communications and Investor Relations at LSI Logic Corporation. Rising through the marketing ranks, Bruce was then named, in succession, VP of Customer Marketing, and VP of Worldwide Marketing. He then was appointed VP/GM of the Computer Products Group and Executive VP/GM of the Networking Products Group with full Profit & Loss (P&L) responsibility for product divisions with hundreds of millions of dollars in annual revenue.
Before becoming a communications consultant, Bruce was named Chairman and CEO of a semiconductor company called Siliquent Technologies, with headquarters in Mountain View and an engineering team in Israel. The company was acquired by Broadcom.